Cookie Policy

 

Effective date: 21 March 2026

This Cookie Policy explains how BiggerBudz uses cookies and similar technologies on its website.

This Cookie Policy should be read together with our Privacy Policy, Terms and Conditions, and Shipping Policy.

1. What Are Cookies and Similar Technologies?

Cookies are small text files stored on your device when you visit a website. Similar technologies may include local storage, pixels, tags, scripts and identifiers used to remember settings, measure activity, secure the site, or support analytics and advertising.

Cookies may be:

  • session cookies, which are deleted when you close your browser, or
  • persistent cookies, which remain on your device for a longer period.

Swiss FDPIC guidance explains that cookies and similar technologies can be used to enable online shop functionality, store basket contents, recognise returning visitors, analyse traffic, and personalise content and advertising.

2. Why We Use Cookies

We use cookies and similar technologies to:

  • make the website function,
  • keep your shopping basket and checkout working,
  • remember language or display settings,
  • remember your cookie choices,
  • secure the website,
  • detect fraud or abuse,
  • measure site traffic and performance,
  • understand how users interact with our site,
  • improve products, pages and campaigns,
  • support marketing, advertising and retargeting,
  • measure conversions and campaign effectiveness.

3. Cookie Categories We Use

3.1 Strictly necessary cookies

These cookies are required for the core functioning of the website and online shop.

They may be used for:

  • page navigation,
  • shopping basket storage,
  • checkout,
  • login or session management,
  • security,
  • load balancing,
  • consent preference storage,
  • fraud prevention.

Without these cookies, requested services such as basket and checkout functionality may not work properly.

3.2 Functional and preference cookies

These cookies remember your choices and improve convenience.

They may be used for:

  • language preferences,
  • region settings,
  • display settings,
  • saved user preferences.

3.3 Analytics cookies

These cookies help us understand how visitors use the website so that we can improve structure, speed, content and conversion performance.

They may measure:

  • pages visited,
  • dwell time,
  • device types,
  • referral sources,
  • on-site events,
  • conversion paths,
  • campaign performance.

3.4 Marketing and advertising cookies

These cookies may be used to:

  • measure ad performance,
  • build audiences,
  • limit repeated ad exposure,
  • retarget visitors,
  • understand which channels lead to sales or retailer enquiries,
  • connect visits to advertising platforms or social media platforms.

3.5 Third-party cookies

Some cookies may be set by third-party providers whose services we use, such as analytics, advertising, video, chat, social media or embedded content providers.

4. Legal Basis and Consent

Where cookies are strictly necessary to provide a service explicitly requested by the user, they may be used without separate opt-in consent to the extent permitted by law.

For non-essential cookies, including many analytics, tracking, marketing, social plug-in and third-party advertising cookies, we use them only in accordance with applicable law and your cookie choices.

For users in the EU/EEA and comparable jurisdictions, non-essential cookies generally require prior consent. EU guidance says these cookies cannot be set when the page first opens and may only be used after valid consent has been obtained. Consent must also be as easy to withdraw as to give.

Under Swiss FDPIC guidance, website operators must provide transparent information, give users a prominent possibility to reject non-essential cookie use, and obtain valid consent where required by the nature of the processing. The FDPIC also stresses that consent must be informed, specific, voluntary, not manipulated by dark patterns, and easy to withdraw.

5. Cookie Banner / Consent Management

We use our website cookie consent tool / consent banner to help manage cookie settings.

Through the cookie banner or settings panel, you can:

  • accept all cookies,
  • reject non-essential cookies,
  • make granular choices by category where available,
  • revisit and change your preferences later.

Where consent is required, relevant non-essential cookies should not be activated until you have had the opportunity to make an informed choice. Swiss and EU guidance both emphasise that consent-based tools should not rely on misleading designs and that withdrawal must remain easy.

6. Current Tools and Providers

Depending on your consent choices and the services currently active on the site, cookies or similar technologies may be set by or in connection with:

  • WooCommerce and related WordPress webshop functionality,
  • our website cookie consent tool / consent banner,
  • Google tools used for analytics, measurement, advertising or conversion tracking,
  • Ahrefs for SEO and website performance research,
  • Instantly for outbound campaign and e-mail tracking where applicable,
  • embedded third-party content or social media tools if activated.

Where third-party tools change over time, the live consent banner or preferences centre should reflect the current categories and tools in use.

7. Typical Cookie Purposes

Typical purposes may include:

  • storing the basket,
  • remembering login or session status,
  • preventing fraudulent activity,
  • remembering consent choices,
  • analyzing page traffic,
  • measuring checkout behaviour,
  • attributing sales or retailer enquiries to a channel,
  • enabling ad retargeting,
  • improving site speed or usability.

8. Data Collected Through Cookies

Depending on the cookie or technology, data collected may include:

  • IP address,
  • browser and device information,
  • session ID,
  • cookie ID,
  • pages visited,
  • timestamps,
  • interaction events,
  • referrer URL,
  • campaign identifiers,
  • approximate location derived from IP,
  • conversion and basket events.

Swiss FDPIC guidance notes that cookies and similar identifiers may amount to personal data where they relate to an identifiable person directly or through combination with other data.

9. International Transfers via Cookies

Some cookie-related providers may process data outside Switzerland or the EEA, including in the United States or other countries.

Where this occurs, we seek to rely on the provider’s applicable transfer mechanism, such as:

  • an adequacy decision,
  • standard contractual clauses,
  • or another lawful safeguard where required.

For EU-origin data transferred to Switzerland, the EU recognises Switzerland under its adequacy framework.

10. Storage Duration

Different cookies remain on your device for different periods.

Some cookies are deleted when you close your browser. Others remain for longer so the site can remember settings or measure repeat visits.

The retention period depends on the cookie’s purpose, the provider configuration and our current settings. More detailed retention information should be shown in the cookie banner or consent tool where available.

11. Managing Cookies

You can manage cookies in several ways:

  • through our cookie banner or preference centre,
  • by withdrawing or changing consent at any time,
  • through your browser settings,
  • by deleting stored cookies from your browser,
  • by using browser privacy features or add-ons.

Please note that disabling necessary cookies may affect the functionality of the website, including basket, login, or checkout features.

12. Do Not Track and Similar Signals

If your browser sends “Do Not Track” or similar signals, we do not guarantee that every third-party service will recognise or technically respond to them.

The most reliable way to manage non-essential cookies on our website is through our cookie banner or preferences centre.

13. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in law, our providers, our site configuration or our data processing practices.

The current version is the version published on this page.

14. Contact

For questions about our use of cookies and similar technologies, contact:

Growlabs GmbH
Reuslistrasse 27
4450 Sissach
Switzerland
E-mail: info@growlabs.ch

BIGGER BUDZ

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